About KBCS

Publishing & Design
Archive

Introduction

Purpose

The Korean Breast Cancer Society (KBCS) was established on November 13, 1996, as the Breast Cancer Research Group, with the mission of promoting public health, advancing research, and facilitating the exchange of knowledge in the fields of breast cancer and breast diseases. Building on this foundation, the Society has fostered academic collaboration, strengthened professional fellowship among its members, and pursued active partnerships with related national and international societies. In recognition of its growth and expanded role, it was formally reorganized as the Korean Breast Cancer Society on June 19, 1999.

Logo Introduction

Physical Beauty

A symbol logo that combines typography and imagery.
A graphic composition merging the initial “K” from KBCS (Korean Breast Cancer Society) with a human-bird figure soaring into the sky.

Storytelling
Extroverted Aesthetics

The identical actions of multiple figures symbolize unity and harmony, while the contrasting expressions of positive and negative characters reflect respect for diversity. Their forward gaze and dynamic movements toward the unknown embody a spirit of challenge and pioneering.

Inner philosophy

A form reminiscent of an ancient ship’s figurehead

  • ㆍPioneering the Uncharted World
  • ㆍA Symbol of Global Leadership

Leaping Human BirdForm

  • ㆍSoaring higher, seeing farther
  • ㆍInternational Exchange and Globalization of Academic Conferences

Personification of the Inanimate Letter K

  • ㆍConfidence in Restoring Hope to Patients in Despair
  • ㆍCreating Knowledge from Nothing

Vision Mission

  • VISION
  • With you, the World Leading KBCS　
  • VISION STATEMENT
  • The Korean Society of Breast Cancer — Inspiring the World through Challenge, Hope, and Passion for Health and Happiness

Core Value

Harmony

  • Respect and Embrace Diversity
  • Communicate with Openness
  • Fostering a Sense of Ownership and Community

Research

  • Research Grounded in Respect for Life
  • Maximizing Potential through Academic Endeavors
  • Leading Collaborative Research

Global

  • Adhering to Fundamentals and Principles
  • Becoming a Global Leader through Expertise
  • Pursuing a World-Class Society
  • Challenging the World’s Best

Contact

Office
Address Officia Room 2024, 92, Saemunan-ro, Jongno-gu, Seoul [03186]
Tel 02-3461-6060
Fax 02-3461-6061
E-mail kbcs@kbcs.or.kr